adidas F50

Six days shooting at Black Island Studios in London and Manchester to produce the F50 campaign of world class premiership football players Ashley Young (Manchester United), Gareth Bale (Real Madrid), Emmanuel Adebayor (Kayserispor, Turkey), Shaun Wright-Phillips (ex Manchester City / Chelsea), Petr Czech (Arsenal / Chelsea). In both cities the shoots were produced with the 24 Productions team.

Another big studio set-up for this job with a black background set with large black velvet drapes at the back and sides. The second set was with extra wide arctic white colorama.

Close-up portraits and capturing movement in the images were part of the brief. As well as keeping an advertising quality feel by producing clean and punchy images.

All the premiership football players were in the photo studio as they were released from other media duties and came to our set. Shooting them in various kit and boot changes, in different poses, and with different lighting set-ups. Very similar (black cloth background and white colorama background) to the British and Irish Lions shoot.

We had two main set-ups; one with 2400w Profoto 8a flash lighting power packs and another with arri 1.8k hmi continuous light hired from PKE Lighting.

Client: adidas / Hill & Knowlton Strategies. Location: London / Manchester.

British & Irish Lions 2009

This was the adidas photoshoot of the the 2009 British and Irish Lions at Wimbledon Television and Film Studios. In two days we photographed Brian O’Driscoll, Mike Blair, Tom Croft, Neil Jenkins, Colin Patterson, Andy Powell, Tom Shanklin, Danny Cipriani, Riki Flutey, James Haskell, James Hook, Alun Wyn Jones, Paul O’Connell, Ronan O’Gara, Mike Phillips, Stephen Jones, Andrew Sheridan all as potentials for squad announcements.

We had two set-ups; one with huge black drapes as a backdrop and along the sides, and the other was with an arctic white 3.5m colorama, and white acrylic perspex flooring.

The lighting set-up was very similar to the adidas F50 campaign except both the black backdrop and white backdrop sets had Profoto flash lighting throughout. No continuous Arri tungsten lighting on this one.

You can see all the press releases in the gallery below:
Squad announcements in the:
National Press (The Sun, The Daily Mail, The Times),
Regional Press (Wales Daily Post, South Wales Evening Post),
Vertical Press (The Rugby Times, Rugby World, TheSun,,
Player Interviews (Daily Telegraph, Metro, The Independent, Observer Sports Monthly, Sports Magazine, Zoo, GQ, Rugby World),
General Imagery Use (, Sun online, The Scotsman, Metro, Sunday Telegraph, The Sun, Independent, Mail on Sunday, The Sun, Rugby World).

Client: adidas / Hill and Knowlton. Location: Wimbledon Television and Film Studios.

Tom Daley adidas Neo

Photographing British diving double world champion Tom Daley at the recently built London Aquatics centre. Tom was launched as the face of adidas’ new streetwear brand Neo.

The images were published online that week in Hello magazine, OK magazine, Marie Claire, Metro, the Daily Mail and on Tom’s facebook page.

The lighting kit and camera equipment was minimal. We had a small studio set up with the chroma green (colorama) backdrop which we hired from the ProCentre but you can also buy from Wex photographic. We used the Profoto B1 Air TTLs as the portable lighting kit so we could dash off using different backdrops of the aquatics centre to change things up.

It’s a great simple lighting set up, you can literally get in anywhere with it and get punchy clean shots. We used it for the Rugby World front covers and also the London Olympic Training Grounds project as it’s so light and portable. Great for editorial and social media / marketing shoots.

Client: adidas Neo / Hill+Knowlton Strategies. Location: Queen Elizabeth Olympic Park, London


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