I took this image with Hill+Knowlton Strategies of Irish professional rugby union player Brian O’Driscoll for the adidas British & Irish Lions 2009 squad announcements and I couldn’t better the quality even now – 10 years later.

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Amazing detail, strong look into the camera, powerful direct lighting (flash, tungsten, even one specific light for the badge), nice contrast with light and shadow.

I’m glad I have a fresh approach to shooting that guarantees success in promoting these athlete, whole squad of athletes or communicating your brand messages across all media channels. It means the images last. This increases sales and awareness of products.

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